Building an AI-First Voice of the Customer Team

From manual tagging to narrative intelligence: A practical guide for CX and Product leaders ready to operationalize feedback at scale.
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Inside this guide, you will learn:
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The "Dark Data" Problem: How to close the gap between the volume of data you collect and the volume you actually analyze.
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From Dashboard to Workflow: How to stop reporting on problems and start solving them by connecting AI agents directly to Jira, Linear, and Salesforce.
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The New VoC Lifecycle: A step-by-step breakdown of how AI changes every phase of your program:Plan: Using agents to identify gaps in your listening strategy.
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Analyze: Generating dynamic concept maps instead of static tags.
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Validate: Using "adversarial analysis" to pressure-test your findings.
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Act: Automating the loop-closing process with customers.
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A Shift in Talent: How your team’s focus will shift from manual data cleaning to strategic narrative architecture.