Introducing ProofStoryAI

We’ve Been Quietly Building a Smarter Way to Listen

For months now, we’ve been working on something we always wished we had as operators: a way to truly listen to customers at scale without bombarding them with generic surveys and endless follow-ups. Today, we’re ready to share it.

We’ve built a new feedback engine that connects directly into the tools you already use—your website and product analytics, email and marketing systems, support tools, sales call recordings, billing events and more. Instead of treating each of these as separate worlds, our software pulls them together into a single, living picture of each customer: what they’ve done, where they’ve been, how they’ve interacted, and what they’re likely trying to accomplish.

Universal Data Integration

Connect seamlessly to all your customer touchpoints:

• Website behavior and analytics
• Email interactions and engagement
• Support ticket conversations
• Sales call recordings and transcripts
• CRM activity and transaction history
• Product usage patterns
  

On top of that unified view, our custom AI connects the dots across all those touchpoints. It understands not just that a user clicked a link or opened an email, but how those actions fit into their journey: a demo requested and never attended, an onboarding completed but followed by no meaningful usage, a long-time customer suddenly canceling, a trial account that quietly turns into a power user.

AI-Powered Intent Detection

Our proprietary AI analyzes cross-channel signals to identify:

• Purchase intent and satisfaction drivers
• Pain points and friction moments
• Churn risk indicators
• Upsell and cross-sell opportunities
• Support escalation patterns
  

Then comes the magic: instead of sending everyone the same 10-question NPS form, the system generates a unique, intent-aware micro-survey for each person. A new customer who just wrapped onboarding might receive a short, focused set of questions about how clear the setup was and whether they hit their “aha” moment. A high-value account that just canceled will see a minimal, but surgically precise, set of questions aimed at uncovering the real reason behind their decision. A demo no-show might get a quick check-in about timing and priorities, rather than a generic satisfaction survey.

Because the surveys are built from what our AI already knows about each user, we don’t waste time and space on questions you already have answers to in your systems. We’re not asking, “What plan are you on?” or “How long have you been a customer?”—the data is already there. That means fewer, smarter questions, less friction, and more thoughtful responses. Customers feel like you’re continuing a conversation, not starting from scratch or interrogating them.

Hyper-Personalized Surveys

Instead of bombarding customers with generic questionnaires, our AI creates intelligent, context-aware surveys that:

• Ask only what matters based on each customer's unique journey
• Minimize survey fatigue by pre-filling insights from existing interactions
• Adapt in real-time to responses, drilling into issues or celebrating wins
• Meet customers where they are with timing and channel optimization

The result is simple: shorter surveys, higher completion rates, and more honest answers. Our system also pays attention to timing. Outreach is triggered by real moments—purchases, upgrades, cancellations, stalled trials, major support interactions—so you capture feedback when the experience is still fresh and emotionally real.

Fewer questions. Better answers. Faster action.

• 80% reduction in survey length while capturing more detailed insights
• 3x higher completion rates through personalized, relevant questions
• Real-time alerts for at-risk customers or promoter opportunities
• Unified view of customer experience across every touchpoint

Behind the scenes, every response is tied back to lifecycle stage, key events, and channels. You don’t just see what people say; you see why they’re saying it, in the context of their entire journey. Product teams can understand which features are really driving value or frustration. Marketing can see which touchpoints are setting the right expectations—or the wrong ones. Customer success can finally trace churn back to real, observable patterns, not just a vague “price” objection.

We built this because we’ve lived the pain: low response rates, vague feedback, data scattered across tools, and customers with strong opinions who never quite get around to sharing them. This is our answer—a system that captures customer intent at the source, uses AI to ask the right follow-up questions with minimal friction, and surfaces insights that teams can actually act on.

Over the coming weeks, we’ll be sharing real examples of these personalized surveys in action, and playbooks for using them to improve onboarding, reduce churn, and drive expansion.

If you’re ready to move beyond vanity scores and actually understand what’s driving your customers’ decisions—good or bad—we’d love to show you what this can do. Drop your email, and we’ll help you plug in your data sources and start generating per-person, intent-aware surveys in days, not months.